The Digital Marketing Strategist Who Thinks Like a Computer Scientist
I don’t just use marketing tools. I build and optimize the systems behind them. My technical background allows me to solve complex digital challenges and turn them into measurable business results.
I don't stack tools. I stack wins.
About Me
My decade-plus of experience in computer science is not a footnote, it is the core of my marketing philosophy. This unique foundation enables me to see beyond short-term tactics and architect digital systems that deliver exceptional business results.
I go beyond quick fixes to build a foundation for your business's long-term success. By combining strategic insight with technical expertise, I create automated systems that consistently attract your ideal customers, helping you stay ahead of the competition while keeping costs in check.
I am a lifelong learner, dedicated to staying at the forefront of both technology and marketing. I am committed to continuous improvement, exploring new technologies, and applying innovative solutions to help businesses succeed in their digital marketing ventures.
Let's connect and build something impactful together.
Learn how I can help your business.Skills Overview
Web Analytics & Data Implementation:
I deliver precise insights with GA4, GTM, and Looker Studio, as shown in MuzoFunnels. See analytics services.
(Custom Dashboards) Meta Insights
& Reporting HubSpot CRM Brevo
(Email Marketing) Enhanced Conversion &
Full-Funnel Tracking
(Accurate & Reliable Data) Proprietary Framework Software
(Research, Analysis & Reporting)
SEO & Competitive Analysis Tools:
I use SEMrush, Ahrefs, and Moz to optimize visibility for businesses.
Website & Creative Development:
I build responsive websites and creative assets for SMBs. Discover web design services.
(Reels,Short Stories) WordPress Blog Management Elementor Page Building Conversion Rate Optimization
(CRO) Landing Page Optimization Copywriting
Technical Skills:
My technical expertise supports robust digital solutions.
Strategic & Analytical Frameworks
My foundational skills in strategic analysis and logical reasoning enable me to approach digital challenges from a business-first perspective.
Business Strategy & Growth Frameworks
I leverage these frameworks to develop robust business models, define market positioning, and measure financial performance, ensuring sustainable and data-driven growth.
Organizational & Project Management Frameworks
I utilize these frameworks to drive effective change, improve cross-functional collaboration, and ensure project goals are met by aligning teams and stakeholders.
Communication Plan
Customer & Product-Centric Frameworks
I use these frameworks to understand core business problems and create targeted solutions that resonate deeply with the customer's needs and drive product-market fit.
Professional Experience
Founder & Digital Marketing Specialist | Business Strategy Analyst | Data-Driven Growth Analyst
Kevs Digital | Jan 2023 - Present
Applied innovative thinking, problem-solving skills, and technical expertise to build and grow brands online presence through comprehensive digital marketing strategies.
- Provide comprehensive digital marketing services including website design, SEO, social media management, email marketing automation, and analytics setup. .
- Designed a responsive WordPress blog and shop using HTML and CSS, enhancing SEO and user experience.
- Develop tailored marketing strategies that increase brand visibility, customer engagement, and lead generation across multiple channels.
- Manage end-to-end client campaigns from concept to execution, delivering measurable ROI and sustainable growth.
- Utilize data-driven insights and advanced tools like Google Analytics 4, Brevo, and SEO software to optimize campaign performance and customer targeting.
- Managed end-to-end sales pipeline in HubSpot CRM. Created deal stages, logged activities, tracked pipeline value, and reported on closed-won outcomes.
- Built and deployed lead capture forms and email campaigns in Brevo & HubSpot, integrating contacts directly into the CRM for nurturing.
- Collaborate directly with clients to align marketing initiatives with business goals and brand identity.
- Stay updated with the latest digital marketing trends and technologies to continuously enhance service offerings
Co-creator & Digital Marketing Specialist | Business Strategy Analyst | Data-Driven Growth Analyst
CedarScentHub / MuzoScents | Jan 2024 - Present
Applied innovative thinking and technical expertise to build and grow an e-commerce brand through comprehensive digital marketing strategies.
- Launched CedarScentHub and rebranded to MuzoScents with an upgraded identity, focusing on brand strategy.
- Designed a responsive WordPress blog and shop using HTML and CSS, enhancing SEO and user experience.
- Created SEO-optimized blog posts focused on mood-based perfume usage, leveraging analytical thinking to target high-intent keywords.
- Designed compelling visuals and created engaging Reels using Canva and CapCut for social media marketing.
- Automated email marketing flows in Brevo (Sendinblue).
- Monitored organic search performance using Google Search Console.
- Used innovative thinking to overcome free platform limitations by implementing a manual WhatsApp payment channel, ensuring sales continuity and direct customer service.
Tools Used: Google Search Console (GSC), Jetpack, Canva, Capcut, WordPress, HTML, CSS, Keywords Research, Brevo (Sendinblue), Hashtags Research.
MuzoFunnels: Advanced Web Analytics & Engagement for Lead Generation (Portfolio Project)
Project Dates: July 23rd, 2025 – Present
Leveraged strategic problem-solving and logical reasoning from my computer science background to design a robust web analytics and email marketing system for a multi-page sales funnel on Netlify.
What I Did & Why It Matters:
- Architected GA4 and GTM setups using HTML and JavaScript, achieving 98% data fidelity through logical reasoning.
- Implemented granular custom event tracking via GTM to uncover critical user behaviors for conversion rate optimization.
- Applied strategic problem-solving to code a JavaScript-based email capture pop-up triggered at a strategic scroll depth, significantly increasing lead acquisition opportunities.
- Configured custom dimensions in GA4 to analyze user preferences, enabling personalized marketing with 10% higher trial-to-purchase intent.
- Used analytical thinking to diagnose and resolve data discrepancies, reducing reporting errors by 95% and ensuringdata accuracy.
- Built interactive dashboards in Google Looker Studio, consolidating GA4 data forreal-time insights, driving data-driven optimizations.
Tools Used: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Looker Studio, Netlify, HTML, CSS, JavaScript, Brevo (Sendinblue).
Freelance Software Developer
Various Clients | 2016 - 2023
Developed standalone and web-based applications as a freelancer, honing strategic problem-solving and analytical skills that enhance my digital marketing work, such as analytics setup in MuzoFunnels.
- Built a Java-based birth registration system for hospitals in 2017, streamlining record management with a web interface using HTML, CSS, and PHP
- Developed a Java-based hotel management system in 2019, handling bookings, reservations, customer/staff data, and inventory, demonstrating complex system design.
- Utilized Java, NetBeans, HTML, and CSS to create user-friendly interfaces and efficient systems, applying logical reasoning to meet client needs effectively.
Tools Used: Java, NetBeans IDE, HTML, CSS, PHP.
ICT Teacher
Graceland Academy, Magboro | Feb 2024 - Apr 2025
- Taught computing basics, Microsoft Office, and digital literacy.
- Prepared students for CBT-style exams and internet research.
- Maintained classroom, tech systems, and resolved technical issues.
Administrative Assistant
Setraco Nigeria Ltd | May 2012 - Jun 2013
- Handled data entry, staff records, reports, and administrative logistics.
Portfolio Case Studies
Case Study: Strategic Organic Traffic & Growth for a New E-commerce Brand
The Challenge: The online fragrance market was saturated and highly competitive. The business was a new entrant with a zero-dollar budget for launch, limited brand awareness, and no clear Product-Market Fit (PMF) for the broader, price-sensitive market.
The Lean Startup Solution (Phase 1): I architected a lean digital ecosystem using free tools. I built a functional e-commerce shop on a free WordPress.com platform and established a presence on all major social media platforms (Facebook, Instagram, TikTok, Pinterest, blogs). I implemented a custom workaround to enable customer checkout via WhatsApp, bypassing the platform's limitations without plugins.
The Strategic Rebrand (Phase 2): To achieve brand uniqueness, I conducted a deep dive using Customer Journey Mapping (CJM) and Jobs to be Done (JTBD). This analysis revealed that a growing segment was not just buying perfume; they were seeking a "personalized scent to express their identity." I used this insight to rebrand, creating content and articles that resonated with this specific customer need.
The Data-Driven Scale (Phase 3): I formally applied strategic frameworks to validate our new direction. A Blue Ocean Strategy was used to move the brand into an uncontested niche, while a TAM-SAM-SOM analysis projected a potential increase in annual revenue from ₦3M–₦6M to ₦15M–₦30M. A SWOT analysis was conducted to identify core weaknesses and build a roadmap for long-term growth.
Results
- The strategy successfully positioned the brand in a unique market space, leading to a 46.7% organic traffic growth in two months.
- The strategic roadmap is projected to increase the conversion rate by 10-15% and improve the brand’s Net Promoter Score (NPS) by building a loyal community.
- Landed a high-value client, generating profit 27× the average deal size. This boosted overall profit significantly while keeping CAC lower than previous levels and improving the precision of marketing copy and targeting.
Collage showcasing MuzoScents’ SEO blog post and traffic sessions.
Branding and social media marketing collage for MuzoScents, featuring posts across TikTok, Instagram, and Facebook for enhanced brand visibility.
Case Study: Full-Stack MarTech Engineering for Content Authority & Data Ownership
The Strategic Challenge: To launch Kevs Digital's high-value articles (post-strategy phase) with a custom, high-performance lead generation and engagement system. The primary goal was to accelerate Page Authority (crucial for SEO) while securing full ownership of lead and engagement data, avoiding the latency and restrictions of third-party forms.
The Technical Solution: I engineered a Full-Stack MarTech System utilizing a serverless architecture, a custom database, and two-way API integration to automate the content-to-CRM funnel.
Strategic & Technical Execution
- Serverless Lead Capture: Developed Node.js Netlify Functions (`/subscribe`, `/addComment`) to handle all secure logic, ensuring the front-end loads quickly to maintain high Google PageSpeed Score and boost SEO.
- Data Ownership & Flexibility: Configured a secure MongoDB Atlas database to store all first-party data (leads/comments) in collections (`leads`, `comments`), providing ultimate control and flexibility for custom analytics and future strategic modeling.
- Instant CRM/Email Integration: Wrote custom code to push new leads via API into Brevo for immediate nurturing, fully automating the top of the sales funnel.
- Engagement & Moderation: Built a dynamic comment system featuring an **`isApproved: false`** flag for manual moderation, demonstrating robust data structuring and brand quality control.
- Security & Compliance: Secured all credentials (`MONGO_URI`, `BREVO_API_KEY`) using **Netlify Environment Variables**, proving adherence to essential backend security practices.
Results & Expertise Demonstrated
- Advanced MarTech Capability: Built a system that exceeds beginner expectations, proving mastery over the **Full-Stack** (HTML/JS, Node.js, MongoDB).
- SEO Support: The high-speed, decoupled architecture directly supports the agency’s **Page Authority building strategy**.
- Scalable Data Layer: Created a custom, modular data infrastructure ready for future growth and complex data science projects.
Screenshot of MongoDB Atlas Data Explorer, proving data ownership and custom collection structure.
Netlify Environment Variables screen, demonstrating API key security best practices.
Case Study: Architecting a Data-Driven Lead Generation System
The Challenge: The client needed a robust lead generation system to acquire new clients and scale, but was operating in a highly competitive market. They lacked a dedicated sales team, and their current capacity was a bottleneck to growth.
The Strategic Solution: I leveraged my hybrid computer science and digital marketing expertise to develop a new Value Proposition Canvas (VPC) for the brand: "affordable, customized, tech-integrated digital solutions." I used a TAM-SAM-SOM analysis to define the market opportunity and developed a clear action plan to grow the company's serviceable addressable market (SAM) from ₦45M to ₦90M-₦120M. This strategic alignment ensured we had a strong Product-Market Fit (PMF) for our target audience.
Key Actions
- Performed a deep audit that aligned with the Customer Journey Map (CJM) to identify key pain points and opportunities for automation.
- Used my expertise in HTML and JavaScript to custom-code a robust tracking system, ensuring 98% data fidelity for smarter marketing decisions.
- Developed and executed a full-funnel marketing strategy, leveraging clean data to optimize every stage of the customer journey.
- Implemented a custom, server-side tracking solution for Google and Meta Ads to improve attribution and campaign effectiveness, ensuring the business could accurately project its ROI.
- Built a multi-page sales funnel with robust web analytics and email marketing automation systems.
Results
The system increased lead acquisition through targeted email campaigns and achieved a higher trial-to-purchase intent for segmented audiences, demonstrating effective marketing automation and analytics implementation.
The strategic roadmap and recommendations are projected to increase the business's potential revenue from ₦4.5M–₦6M to ₦9M–₦12M annually. This foundation will also enable the business to collect valuable customer data, which can be used to improve customer satisfaction and increase their Net Promoter Score (NPS).
Analytics collage for MuzoFunnels, showcasing Looker Studio, GTM, and GA4 for 98% data fidelity.
Collage of MuzoFunnels’ 3-step email automation and replica email copies, contributing to 15% lead growth.
Case Study: Applying Strategic Frameworks, Analytics and Coding Skills, to Building Kevs Digital Agency
The Challenge: As a new digital services agency, Kevs Digital faced the challenge of establishing credibility and a scalable business model in a highly competitive market. A SWOT Analysis revealed key weaknesses like zero brand awareness and no prior portfolio, alongside external threats from intense competition and economic instability impacting SME budgets. These factors made it crucial to differentiate and build trust from the ground up.
The Strategic Solution: I applied core strategic frameworks to my own business. A VRIO Analysis helped identify and build a competitive advantage, leveraging my unique blend of Computer Science and digital marketing expertise. Using a Blue Ocean Strategy, I focused on creating a new market space for affordable, tech-integrated solutions for SMEs, avoiding direct competition. A Value Chain Analysis and TAM-SAM-SOM framework were used to optimize operations and set a clear, data-driven roadmap for growth.
Key Actions
- Developed a master list of Standard Operating Procedures (SOPs) to standardize project delivery and ensure high-quality, repeatable results for every client, addressing internal capacity risks.
- Productized key services, such as "Analytics Audits," and created NDPR-compliant templates to reduce manual labor, build trust, and create scalable, high-margin revenue streams.
- Leveraged custom technical solutions (HTML, JavaScript) and free/low-cost alternatives (Google tools) to bridge gaps in a zero-budget environment, giving the agency a unique edge against competitors.
- Built this portfolio website as a tangible case study, publishing LinkedIn articles with strict adherence to segmentation, CJM, and JTBD to rapidly build brand awareness and a portfolio, directly addressing the "new entrant" weakness.
Results
The strategic foundational work provided a clear roadmap for growth. By applying a data-driven approach to my own business, the agency is projected to increase its Serviceable Addressable Market (SAM) from ₦45M to over ₦90M annually. The business now has a strong, defensible position that can scale, with projections for a 15–25% increase in annual revenue and an improvement in client retention from 60% to 80%.
The SWOT Analysis helped identify strengths and weaknesses to build a competitive strategy.
The PESTLE Analysis provides a comprehensive view of external market factors.
The Porter's Five Forces analysis was used to understand industry competition and profitability.
The VRIO Analysis helped define a sustainable competitive advantage.
The Blue Ocean Strategy helped position the agency to create a new market space.
The TAM-SAM-SOM framework was used to set a clear, quantifiable growth target.
The Value Chain Analysis identified key areas for operational efficiency and revenue optimization.
Case Study: Strategic Insight on Ads & Funnel Optimization
The Challenge: During an evaluation process with a highly rated healthcare brand, I was challenged on the importance of ad experience. Ads were often seen as the “easy win” in digital marketing, but I discovered that poorly structured funnels can turn ad spend into losses, not growth.
The Discovery: While running Google and Meta Ads campaigns for my own projects, I saw firsthand how quickly costs scale. To understand the dynamics, I pulled funnel reports and realized ads only deliver ROI when supported by the right foundation: fast web performance, content matching user intent, clear analytics, and SEO that attracts qualified leads.
The Strategic Insight: Ads are not magic. They are multipliers. If the funnel is strong, ads amplify growth. If the funnel is weak, ads amplify losses. This reframed my approach — treating advertising as a strategic responsibility to safeguard budgets and drive sustainable results.
Results
- Developed a framework where ads integrate with funnel strategy, ensuring every click has a measurable impact.
- Improved my ability to translate analytics into cost-saving decisions, reducing wasted spend and focusing on high-intent users.
- Positioned this learning as a scalable model for premium brands seeking growth without overspending on ads.
Funnel visualization showing how traffic flows through the journey into conversions, highlighting the role of ads as multipliers.
Case Study: Brand Identity & E-commerce Strategy for a Branding Company
The Challenge: The branding & Fashion company was struggling to articulate its own value proposition to its ideal client. They needed a strategic rebranding to improve their own business development efforts and attract high-value clients.
The Strategic Solution: I first used the Value Proposition Canvas (VPC) to create a new, customer-centric value proposition. This process helped the brand articulate how it solves client problems and delivers real value. I also used a SWOT analysis to identify the brand's core strengths, weaknesses, and opportunities for market growth.
Results
- Successfully rebranded the company to a more professional, solution-oriented identity, attracting high-value B2B clients.
- Helped the outfit grow their audience to 2,000+ followers and achieve an increase in online sales through strategic content and a new brand identity.
Case Study: Digital Strategy Roadmap for a Premium Fashion Outfit
The Challenge: The premium fashion outfit needed to address digital inefficiencies, including a confusing user experience and disconnected online channels. The business lacked a unified digital strategy, resulting in lost sales and audience confusion.
The Strategic Solution: I conducted a comprehensive Value Chain Analysis to identify where value was lost in their digital ecosystem, from discovery to conversion. This led me to implement a new Customer Journey Map (CJM) to identify and fix key pain points. I also performed a Porter's Five Forces analysis to understand the competitive landscape and build a more resilient brand strategy.
Results
- Provided a one-year roadmap with recommendations for UX/UI improvements, website-social media integration, and conversion optimization.
- This strategic plan is projected to increase conversions by streamlining the user experience and integrating all digital channels.
Case Study: Digital Strategy for a Publishing Media Outfit
The Challenge: A traditional publishing house wanted to transition to a modern digital platform. Their primary challenge was increasing online visibility and audience engagement without a clear digital strategy.
The Strategic Solution: I conducted a PESTLE analysis to understand the political, economic, social, technological, legal, and environmental factors affecting their market. This analysis informed a targeted digital strategy that included improving their website's SEO and increasing social media presence.
Results
- The digital strategy successfully increased online visibility and audience engagement across their key platforms.
- Implemented a content marketing plan that boosted organic search traffic and positioned the brand as an authority in its niche.
Confidential project; no visuals available due to NDA.
PageSpeed Audit Scores
Typical audit scores from recent builds (your results may vary)
Certifications & Education
HubSpot Digital Marketing
Certified 2025
Google Search Ads
Social Media Marketing
HubSpot Academy
Content Marketing
HubSpot Academy
Canva & CapCut
Creative Asset Production
WordPress & Elementor
Page Building
HND - Computer Science
Delta State Polytechnic
Get In Touch
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