Artist Marketing & Persona Discovery Questionnaire

Thank you for taking the time to fill this out. This questionnaire is designed to help Kevs Digital understand your vision, your existing audience, and your goals so we can create a powerful and effective marketing strategy. The more details provided, the more we can tailor our approach to your unique brand.

Step 1 of 3: Artistic Identity

Part 1: Artistic Identity & Goals

1. Artist Name:

2. Music Genre(s): Select all that apply or specify "Other" above.

3. What is the core message or emotion you want to convey with your music? Why do you make music: 0/500 characters e.g., "I make music to inspire hope."

4. Target Audience: e.g., Age range, interests, location

5. Audience Demographics: Specify age, gender, top countries/cities.

6. Long-Term Goals:

7. Your Persona:

8. Key Collaborators & Influences:

Part 2: Existing Audience & Data

9. Streaming Platform Analytics: Share key stats (e.g., monthly listeners, top countries).

10. Primary Social Media Platforms: Where is your audience most active?

11. Social Media Analytics: Share key stats (e.g., followers, engagement rate).

12. Do you have an email list?

13. Email List Details: Size of list, platform used.

14. Fan Feedback:

Part 3: The "Ideal Fan" & Marketing Insights

15. Music Discovery: e.g., Playlists, social media, live shows

16. Listening Habits: e.g., Streaming, car rides, parties

17. Content Engagement: e.g., Behind-the-scenes, live performances

18. Merchandise & Experiences:

19. Pain Points:

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